What women really want…a Volvo
The luxury car with the highest male ownership is the Audi RS4. The car with the highest female ownership is the Volvo S40. Nuff said?
Does this mean that women are boring, choosing sensible and safe cars over thrill rides? Or does it mean men are still little boys at heart wanting go-faster, gas-guzzling show-off racers? It certainly points to women buying with their heads and men with their – well –hearts.
Volvo’s dominance with women is revealed in the results of J.D.Power & Associates’ recent survey where there wasn’t a sports car to be found in the top 10 list of cars with the highest female ownership. In fact Volvo takes 1st, 7th and 9th places (with S40, V50 estate and S60).
Volvo’s popularity with women also includes car leasing where the brand and its values has clear appeal.
November 4, 2008 at 1:09 pm | Volvo | No comment
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