Ford just wants to have…
Ford has won its court battle to register the word ‘Fun’ as a European trademark.
An earlier decision by Europe’s trade mark registration body (OHIM) refused to register the word saying the word FUN is “too vague and subjective to give the word a descriptive character.”
It’s quite possible that 99% of the rational world would agree with that decision. But not the EU’s second highest court – the catchily-named European Court of First Instance. Unless the EU’s highest court overturns this decision Ford will forever be linked with Fun in Europe. Not so back home in the US of A where it is asking Congress for a 9 billion dollar bail-out.
We look forward to a FUN model with happy trim level, a ten-tone horn and a clown at the wheel. Should be popular in the car leasing market.
December 11, 2008 at 7:13 pm | Ford | No comment
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