Ad agency, Bartle Bogle Hegarty, has created the current marketing campaign for the new Audi A4 model.
The campaign, launched last week, is intended to promote the leading edge technology found throughout the new Audi. This includes 'Drive Select', giving drivers precision control of the throttle, steering and suspension, and 'Side Assist', designed to alert the driver to other cars entering blind spots.
The campaign, rolling out across radio, press, digital and outdoor, carries the strapline "Sees things before you do". Sounds impressive, but I think I'll resist the temptation to lease an Audi A4 until it can see the forthcoming lottery results before I do, or see what my wife actually means before I do...
