New Lamborghini Ad
This is the latest TV advert for the new Lamborghini Gallardo LP560-4. It’s a superb car, as you’d expect, so it doesn’t need a pushy sales pitch full of stereotypes and cheap patronising bonuses about ‘pulling chicks’ etc. Unfortunately, though, that doesn’t mean they haven’t gone down that exact, disappointing route with the ad.
It starts off really appealingly… then you quickly find yourself cringing in cliche world. To be fair, though – this is clearly aimed at the American market, where subtlety is yet to be released to the general public, so maybe this kind of embarrassingly immature pitch actually works there?
It’s still a shame to cheapen such a fantastic car, though. The cost of the advert was clearly above average, as is the cost of a lease Lamborghini contract, so I’d have expected something more worthy.
May 26, 2008 at 9:49 am | Lamborghini | No comment
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