The 500 by DIESEL – only available online
A special edition version of Fiat’s popular 500 city car has gone on sale exclusively through the Internet.
The 500byDIESEL is a collaboration between Fiat’s Turin Style Centre and fashion label DIESEL’s design team. This new version of the award winning car is only available for order through the internet where a fully automated process allows customers to configure a car, pay a deposit, order it direct from the factory, track the car’s progress, make a final payment and liaise with a geographically appropriate dealer about collecting the new vehicle .
Based on a Fiat 500 Sport version, the 500byDIESEL comes in metallic green, black or brown. The exterior features 16-inch alloy wheels with the DIESEL logo, brake callipers painted yellow (an option only on the 100 bhp 1.4 version), unique side trim with DIESEL wording, and special door mirror fairings.
Inside, there’s special upholstery in denim fabric. The label logo also appears on the instrument panel and gear knob, while a special pouch, reminiscent of the fifth pocket on DIESEL jeans, appears on the side of the front seats. Prices start at £11,150 for outright purchase and car leasing costs should be competitive.
December 27, 2008 at 6:13 pm | Fiat | No comment
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