Green please, but not if it costs
According to market researchers J.D.Power, car buyers want to go green but not if it involves paying extra. Environmentally friendly cars are favourite with most but, whilst car leasing might offer one route, only 11% are very willing to pay more for such cars. The research also revealed that buyers willing to cough up extra to go green are more likely to be highly educated women living in the western United States. Own up, who thought ‘small market then’?
October 29, 2008 at 6:58 pm | Car Leasing News | No comment
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