There's a popular myth that Germans are less blessed with the 'sense of humour' gene than many of their fellow Europeans. This is not so, it seems, if BMW's classic April foolery is any example. BMW leasing customers read with interest about their new innovation to stop dogs peeing on your pride and joy. Here is the BMW press release:
BMW's Canine Repellent Alloy Protection
The latest innovation to stop foul play on the street
BMW has announced the first details of the new Canine Repellent Alloy Protection system. Designed to stop dogs fouling against the sparkling alloys of new BMW cars, the innovative Canine Repellent Alloy Protection system (C.R.A.P.) is the latest offering in the BMW EfficientDynamics programme.
Using the EfficientDynamics Brake Energy Regeneration system, energy that would normally have been lost during engine over-run and during braking is harnessed as Rim Impulse Power (R.I.P.) and stored for future use. Whenever a dog tries to relieve itself on the wheel of a suitably-equipped BMW, a small and relatively painless electric shock is immediately administered to the animal, thus deterring it from future fouling.
Dr Hans Zoff, Head of Automotive Security from BMW AG, said; "Research shows that most BMW customers like to keep their cars clean and dog fouling is a constant irritant. Not only does the Canine Repellent Alloy Protection system support this aim, but it does so using energy created through the EfficientDynamics programme. Beauty through engineering perfection – our philosophy in a wheel nut."
